Before using Hightouch, getting that data into other tools was painful and time-consuming. “We have so much valuable data in our data warehouse. Public companies like Autotrader, the largest car marketplace in the UK, use Audiences to send data to ad networks and email tools for hyper-personalization, faster experimentation, and increased customer conversion. With Hightouch Audiences, marketers can self-serve data for their campaigns. In the past few months, Hightouch released their second product, Hightouch Audiences, which lets anyone define what data they need in their tools, regardless of whether they know SQL or not. These are in addition to existing partnerships with modern data stack leaders like dbt, Fivetran, and Snowplow. They have also developed key partnerships with companies like Amplitude and Outreach that have endorsed Hightouch as the de facto way to transfer data into their applications, either for initial implementation or enhancement of customer data. Hightouch has also partnered with Snowflake, solidifying a foothold as the go-to product for data activation from the data warehouse.
Hightouch is the easiest way to sync that data between systems without engineering help.īetween the Series A and now, Hightouch overhauled their core product to make it enterprise ready by adding access control, SSO, version control, and the ability to handle the throughput of millions of rows of data that their Fortune 500 customers send every day.
Hightouch series iconiq growth software#
“This new round of funding allows us to invest heavily in our product to add features that data engineers love, as well as UIs that make Hightouch accessible to different verticals of business users, starting with marketers and expanding into sales, customer success, and support.”Įvery business team – sales, marketing, support, success – needs customer data in the software they use to talk to customers, like CRMs, email tools, ad tools, and billing tools. “Our vision is to make data accessible and useful to everyone within a company,” said Kashish Gupta, co-founder of Hightouch. This year, Hightouch has partnered with B2C brands like Betterment, EyeByeDirect, Imperfect Foods, Autotrader, and Nando’s, as well as B2B companies like Plaid, Ramp, CircleCI, Lucidchart, and SurveyMonkey. Hightouch has hundreds of customers, including Fortune 500 companies. Since the Series A announcement, Hightouch has increased revenue by more than twofold and grown the team from four employees at the beginning of the year to thirty today. The growth of the market and stellar customer interviews led investors to pre-empt the company’s Series B. Marketing Analytics, Performance & Attribution.iPaaS, Cloud/Data Integration & Tag Management.Business/Customer Intelligence & Data Science.Audience/Marketing Data & Data Enhancement.Optimization, Personalization & Testing.
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